Hybrid Vehicles Move Beyond the "Wow" Factor The Associated Press reports that for hybrid vehicles at this year's North American International Auto Show, the "wow" factor is over. Now automakers must work to bring the cost of hybrid engines down and convince consumers that the hybrid platform is reliable and powerful. More about the next stage of marketing hybrid vehicles Posted/updated Jan 11, 2005 by Andrew McFarlane (Absolute Michigan) click to Send This Story to a Friend! Main Michigan News Page Go Back One Page

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