GM May be Losing the Image War An article from Crain's Detroit explores how General Motors' planned 10% cut in US media spending (roughly $200 million) may be the wrong move. President of CNW Marketing Research Art Spinella comments: "Advertising is the only means GM has of being competitive to convince people to consider GM." Detroit Wonk looks at how GM is trying (and perhaps failing) to shake its gas guzzler image through the Live Green, Go Yellow campain. Good links to industry sources including GMInsideNews. Read Why GM's spending slash doesn't cut it; industry watchers say competitors are unlikely to follow suit from Crain's Detroit Business Read General Motors: Losing the Green Image War and the E85 Debate from Detroit Wonk Posted/updated Feb 17, 2006 by Andrew McFarlane (Absolute Michigan) click to Send This Story to a Friend! Main Michigan News Page Go Back One Page

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