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Super Bowl XL Earnings & Spending Announced

The Detroit News reports that according to the just-completed study by a St. Louis research firm for the Metro Detroit Convention and Visitors Bureau, hosting Super Bowl XL provided a $273.9-million economic boost to the Detroit area. While that number is on the lower side, it was a huge boost for the normally empty February for Detroit. The biggest beneficiaries of Super Bowl spending were the region's hotels, the casinos and other entertainment spots, and food and drink providers who nabbed 54% of the $170 million in direct spending by out-of-town visitors.

Crain's Detroit Business reports that the Super Bowl XL Host Committee announced its emerging-business program generated $10.1 million in spending through 300 contracts - the most in the program's history with the National Football League. In addition, the host committee report said that more than $2 million is expected to be donated to nonprofits in the tri-county area from sanctioned charity events.

Read TOM WALSH: Super boost for Detroit in the Freep
Read Super Bowl emerging-business program total: $10.1 million in spending in the Crain's Detroit Business
Information about the Emerging Business Program from the NFL

Posted/updated Mar 16, 2006
by Andrew McFarlane (Absolute Michigan)