Kellogg Jumps on the Organic Bandwagon Kellogg's by Lori Smith In addition to producing organic versions of popular cereals like Raisin Bran and Rice Krispies, Battle Creek based Kellogg has announced the the release of organic Keebler crackers, all-natural frozen dinners and a line of protein-fortified foods. According to the Organic Trade Association, organic retail sales have increased by more than 20% every year since 1990. Raj Joshi, Kellogg's senior director of crackers marketing, said in a press release "With the growing interest in organic products ... we felt the time was right to provide this option for consumers." Read Kellogg reveals new organic products in the Battle Creek Enquirer Kellogg's web site Posted/updated Jun 28, 2006 by Andrew McFarlane (Absolute Michigan) click to Send This Story to a Friend! Main Michigan News Page Go Back One Page

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