Here Comes Google's Value Proposition C|Net has a story about the debut of the Google-dMarc system on Detroit radio. The system is being touted by the search giant as AdSense for radio and will allow advertisers to purchase radio ads by keyword in the same manner they can now purchase online ads. If you're laying bets on when this same technology will be available for television, I'll take "not very long". Many have been wondering just why an internet advertising operation like Google AdSense will require its own facility in Ann Arbor - this looks like part of the answer. Check the Cringely story for a slightly aged (but still spot-on) analysis of Google's strategy. Read Google rides the radio waves from News.com Read A Commercial Runs Through It by Robert X. Cringely dMarc from Google web site Posted/updated Aug 2, 2006 by Andrew McFarlane (Absolute Michigan) click to Send This Story to a Friend! Main Michigan News Page Go Back One Page

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